About Nirav Shah
Melbourne’s SEO Freelancer
with Over a Decade of Results
I’m Nirav Shah — I started Possum SEO because I saw too many Australian SMBs being oversold generic SEO packages by agencies that didn’t understand their market. I wanted to do it differently.
My background & approach
I’ve been working in SEO and digital marketing for over 10 years, across dozens of industries — eCommerce, health, trade services, professional services, and hospitality. I’ve seen exactly what separates campaigns that move the needle from the ones that just produce monthly reports.
My approach is straightforward: thorough audit, understand your market, build a realistic strategy, then do the actual work — no outsourcing, no shortcuts, no fluff.
I’m one of a small number of practitioners in Australia who combines SEO, web development, and AI automation under one roof — so your digital marketing works as one joined-up system.
“My mission is simple: help Australian small businesses compete online with the same quality of strategy that big companies take for granted — at a price that actually makes sense for an SMB.”
Core expertise
My Values
How I work with clients
Results over reports
Direct communication
Ethical, sustainable methods
Ready to grow your business online?
Book a free 30-minute strategy session and let’s discuss what’s possible for your specific situation. No obligation, no sales pitch.