In today’s hyper-digital world, your business’s online visibility can make or break your bottom line. In Australia alone, online searches account for a whopping 94% of total Internet activity, making SEO strategy the unsung hero of successful digital marketing.
SEO Tech Issues: Are they Hurting Your Business?
SEO tech issues are silent killers of business growth. Google’s algorithm is no secret; it favours websites with solid SEO foundations. According to SEMrush, a whopping 61% of content marketers find improving SEO and their online presence to be a top inbound marketing priority. If your website is plagued with tech SEO issues—like slow page load times, unoptimised images, and broken links—your potential Shopify SEO expert, SEO freelancer, or SEO consultant won’t be able to help your site rank better. This is where the importance of site audit comes into play.
Tips for a Comprehensive Site Audit
A thorough site audit calls for meticulous checks and balances. Here’s what you need to look out for:
- Check for duplicated content; Google detests repeats.
- Avoid keyword cannibalisation; it undermines your SEO efforts.
- Ensure optimum loading speed; nothing turns a visitor off like a slowly loading page.
Boosting Your Online Visibility through On-Page Optimisation
On-page optimisation is a crucial aspect of SEO that improves online visibility. Notably, the eCommerce SEO sphere experiences constant changes in Google’s algorithm, and so does the landscape of SEO strategies.
On-page SEO Tips and Trends
Fortunately, there are a few evergreen SEO practices that can always come in handy. According to a study by Brian Dean, longer content with approximately 1,890 words gets an average rank of 1.0 in Google. Consider the following tips:
- Focus on crafting quality long-form content; they perform better on SERPs.
- Keywords matter, even more so for local SEO. Local businesses, such as an SEO dentist, have found success by targeting local keywords to attract local customers.
- Optimise metadata, especially the title and the description tags, for the search intent.
Digital Marketing for Small Business Growth in Australia
A strategic digital marketing plan increases small business growth, making it an absolute necessity for Australian businesses. Hire an SEO freelancer or an SEO consultant, harness the power of social media, and make the most of eCommerce SEO to give your business a much-needed digital boost.
In conclusion, while the world of SEO may seem intimidating, the potential benefits for your business are immeasurable. Whether you’re a Shopify SEO expert or a small business owner, the right SEO strategy can mean the difference between obscurity and online fame.
Bear in mind that SEO isn’t a one-time task, but rather an ongoing dedication. At Possum SEO, we believe in excelling consistently. With our commitment to quality SEO services, your business will not just survive in the digital jungle but will indeed thrive.
Nirav Shah is the founder of Possum SEO. He is an SEO consultant and individual SEO freelancer based in Melbourne, Australia. He helped countless clients improve their online presence and reach their target audience with a proven track record of leading hundreds of successful SEO campaigns across competitive industries like healthcare, eCommerce, legal, SMB, SaaS, and B2B. He is well-versed in the latest SEO best practices and constantly strives to stay up-to-date with the latest trends in the industry.
