Imagine locating your small business on the foremost digital highway of today, standing out with a neon sign amidst the bustling online traffic. That’s the power of local SEO for your business growth in today’s digital age.
The Vital Role of a Local SEO
Local SEO consulting has proven to be a game-changer in the Australian digital marketing landscape. Statista reports that as of January 2021, over 22.35 million Australians are active internet users. More interestingly, ‘Near me’ or local searches have grown by 900% over the last two years according to Reviewtrackers, indicating a massive shift in consumer behaviour. Where does this data lead us?
Local SEO isn’t just about appearing in search results; it’s also about being found. It’s about location, relevance, and vicinity. In other words, whether you are an SEO freelancer, a Shopify SEO expert, or a passionate SEO dentist looking to enhance your business’s online visibility, local SEO is a tool you can’t afford to miss.
The Transformative Power of eCommerce SEO
E-commerce SEO, particularly for platforms like Shopify, has radically altered how businesses connect with their audiences. From the local bakery to the neighbourhood dentist, everyone’s hopping on board the digital bandwagon and you should too.
eCommerce sites should be easy to discover and easier to navigate. An SEO consultant adopts strategies that make your site visible to the right audiences by improving the site’s ranking on search engine results pages (SERPs).
Engaging a Shopify SEO expert ensures your products are seen by people in their most receptive state – when they’re shopping. If your eCommerce site ranks high on search engines, it translates directly into more sales, impacting your bottom line significantly.
Practical Tips to Leverage SEO for Small Business Growth
- The first step is to ensure accurate and consistent NAP (Name, Address, and Phone number). This is crucial for local SEO as search engines need to know where your business is located.
- Activate and optimise your Google My Business account. This public profile is often the first thing potential customers see when they search for your business on Google.
- Use Schema Markup, a semantic vocabulary of tags that allows search engines to have a better understanding of your website and enhances the visibility of your website in search results.
SEO: Fuel for your Business Growth
The prospect of leveraging SEO may seem daunting, but it’s both an art and a science that can be mastered with the right expertise. Improving your business’s SEO could make it more accessible, grow the customer base, and boost your bottom line.
Moreover, integrating SEO into your digital marketing strategy allows for more targeted advertising, resulting in a higher return on investment. Armed with the right tools and resources, any business, whether it’s an e-commerce hub or a local dentist clinic, can significantly increase its digital footprint and, consequently, gain an increased customer base.
At Possum SEO, we’re passionate about helping amazing small businesses grow and reach their potential. If you’re ready to elevate your business growth and online visibility with tailored SEO strategies, we’re here to guide you every step of the way. Achieve more with Possum SEO – the potential is immense.
Nirav Shah is the founder of Possum SEO. He is an SEO consultant and individual SEO freelancer based in Melbourne, Australia. He helped countless clients improve their online presence and reach their target audience with a proven track record of leading hundreds of successful SEO campaigns across competitive industries like healthcare, eCommerce, legal, SMB, SaaS, and B2B. He is well-versed in the latest SEO best practices and constantly strives to stay up-to-date with the latest trends in the industry.
